There are only a couple of other ones nearby in Homewood and Irondale, but there are lots of dancers in Hoover and surrounding communities, she said. She saw the need for a brick-and-mortar dancewear shop, she said. There are plenty of places to shop online, but getting the right size or color shoes or tights at the time you need them can be challenging, especially with kids who change sizes so quickly, Kraebber said. Now, she’s had six years of experience as a dance parent and knows how hard it can be to find the right apparel, shoes and accessories. When they moved here, their daughters were 5 and 2, and they got involved in dance. She and her husband moved from Indiana to the Ross Bridge community in Hoover in 2016, with her husband taking a job in the healthcare industry and herself joining the sports marketing staff at the University of Alabama at Birmingham. She spent 20 years in the collegiate sports marketing world but decided to get out of that in January of this year and pursue this new line of work. Kraebber opened the 1,440-square-foot store May 24 and hopes to be that lifeline for dancers in the area. It’s called Forte Dance Essentials, and it’s in the Hoover Place (Publix) shopping center along Braddock Drive in the Green Valley community along U.S. That’s part of what led her to create a new retail store in Hoover dedicated to shoes, apparel and other gear for dancers. Panic sets in, and there’s a mad rush to try to find the shoe or find a replacement.Īs the mother of two daughters who dance, she’s been there, and she knows what to do and how to help other parents and kids who are in similar situations. Erin Kraebber has opened a new store called Forte Dance Essentials in the Hoover Place shopping center at 1960 Braddock Drive in the Green Valley community in Hoover.Įrin Kraebber knows what it’s like to be the parent of a girl who looks in her dance bag the night before a recital and finds only one dance shoe.
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